The effectiveness of the Facebook
'Like' button is not clearly understood by many. Facebook has a
unique mechanism built into its operating system. Simply clicking on
the 'Like' button generates
tremendous exposure for the post that is clicked on.
In simple terms, if you click 'Like' on
one of our 'Sapphire Dawn' posts the result will be the following:
Our Post then appears automatically on
the Newsfeed (Home Page of Facebook) of ALL
the people on your
friend list who are online during the next few hours.
This is how any post can go viral :-)
Say for example, one of your Facebook
fans clicks 'Like' on your Business Post. This person may have 100
friends. The result is that all 100 friends of this fan who
are online over the next few hours will see your
Business post on their Facebook Home Page.
If in turn a second person clicks
'Like' on the same post then all the friends on their
friend list get exposure to the post on the Facebook Home
Page. Basically, a simple click with the mouse is
powerful stuff! Clicking 'Like' is an advertising tool and it is very
effective.
If you are a Business owner, bear in
mind that your click is effective support for your Business. The same
goes for clicking on 'the posts of your colleagues' or 'the posts of
businesses owned by your friends'. Mutual support goes along way in
social media and will be appreciated by the Business owners who are
your friends and therefore is a good tool to use when nurturing and
building relationships on social media.
Want to get the word out there and
spread the news of your Business? Use that powerful click
from now on!
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