Welcome to a new year to all our readers and may 2014 be filled with new strategy, new goals and many new accomplishments!
Its always great to start a new chapter. Starting a new year
is a great opportunity for us to review the past year and to build from here.
Its important to look back and as I call it 'clip and trim' the hedges! Cut
away what didn’t work too well to prevent falling into the trap of repeating
old patterns, and then brainstorm with your in-house team how to develop more
effective patterns.
Brainstorm, summarize, focus and implement! With exciting
new developments as Google launches the new Hummingbird all companies need to
adjust their online strategy to keep up with important changes. Search engine
optimisation is going to be focusing on what they call contextual
conversations taking place online. Social Media conversations will now more than
ever impact your optimisation. If they are not present or you don’t yet have the
various main social media sites set up, your ranking on Google will decline
quickly. It's now more important than ever, not only to have your sites in tact and
professionally branded, but to have a consistent good flow of daily content
that generates engagement and conversations online. Blogging is no longer an
option, its essential.
What I often ask my clients is to simply Google themselves
and see what comes up in search results. If there is little content popping up
when you Google your business name, it simply means work needs to be done
online to boost your results in searches.
One of the main search engine
boosting technique is that of pumping out fresh content that is keyword rich
via blog articles. Secondly, review your social media. Is there daily fresh
content and do those sites show engagement such as 'likes, shares, re-tweets,
comments' etc. If not, time to review and to raise the bar as far as quality
and consistency is concerned. I like to say 'content is king' and engagement is
definitely queen ;-) Make sure the royal house is in order and both are
present!
To summarise, set new goals, review past strategies, if
needed turn, the wheel and implement new ideas and actions. Help needed? Please
ask, am very happy to advise or assist and can be contacted by clicking HERE
If you're
not sure on whether your online marketing strategies are up to scratch, I am
offering a free analysis and report to all our readers for the month of January
and February. Am waiting to hear from our readers out there! Wishing you each a
wonderful and very successful new year.
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