NETWORKING ON FACEBOOK

Social Media serves as a tool helping you, as a business person get your word out to many people at once.

Although Facebook was not originally intended as a professional tool, it certainly can be used effectively as a business tool and is definitely worth the investment of time and resources you have, in order to communicate whatever products or services you are offering as a business.

Facebook, as well as other online social networks, allow people to share valuable information and encourage those people to stay informed of what is going on in their social media communities. Their social network may be composed of personal relationships or professional relationships.

If you use Facebook as a professional tool, the rules of behavior will be different than if you are using it purely for personal use. Because of the fact that so many people visit Facebook on an regular basis, you would be missing out if you didn’t include it in your online marketing strategy.

When considering the people with whom you share professional relationships through Facebook, remember to always consider their needs and help them to solve their problems, as is the case with all of your online relationships. Also, try to discuss topics that you feel will be of interest to them.

If you want to leave a lasting impression on your readers, you need to have a clever marketing campaign. Your goal is to stand out from the rest. The following are simple, yet effective steps for using Facebook for professional purposes

1) Uploading your graphic image:

It is important to upload a good-quality photograph of you so that people can see what you look like. If they can see you, they will be able to relate to you more easily and will eventually be more inclined to do business with you. 

2) Writing a good Biography: 

You need a biography that describes who you are and what you are doing in a compelling manner. Remember that you have very little time to capture the attention of your readers so you better make it good. 

3) Make your Facebook profile as detailed and interesting as possible: 

It is acceptable to mix some personal and professional details on your Facebook profile. You need to make sure that you seem human so that your readers really feel that they can relate to you on a personal level.

4) Creating content:

Facebook provides you with a golden opportunity to share information about your business and about you as you relate to your business. By taking advantage of this, you will be positioning yourself as an industry leader and a subject matter expert.

5) Networking:

Facebook is an excellent social media channel for networking. You should network as much as possible with people who share your professional interests and goals. You need to identify and get to know the leaders in your industry. Make sure that when you are committing yourself to using Facebook for business, you don’t get distracted by the personal aspect of Facebook, which is very easy to do ;-)

Conclusion

People tend to spend a great deal of time on Facebook, time that they choose to spend there instead of on other sites on the Internet. Facebook has very little competition in that regard. Facebook is a social media network where people share life events, photographs, and establish new relationships as well as maintaining and strengthening already existing relationships.

Facebook Business Pages are an appropriate and effective way to use Facebook for marketing. With Business Pages, people don’t need to wait to be accepted by the person who owns the Page. They can immediately become a Fan by simply liking the page of their choice in one single click.

Facebook Business Pages allow you to interact with people of the general public. They are an opportunity and an effective way to build professional relationships. Not only will you be building professional relationships, but you also have the potential to increase your business. Just remember not to inundate your Fans with too many promotions and hard sells. You certainly don’t want them to feel that you are spamming them. The same is in the opposite instance where you neglect your Fan Page. It will only work and function to your advantage if you have a consistant flow of information to your various Social Media Sites.

If you ask yourself whether Facebook is good for business, the answer is definitely yes. However, it is very important to separate your business relationships from your person relationships on Facebook.

Facebook will prove to be a wonderful marketing tool that will make a large contribution to the ultimate success of your business